EXTERNAL STRATEGIC MANAGEMENT AUDIT

 EXTERNAL STRATEGIC MANAGEMENT

     The External Strategic Management Audit includes a limited list of opportunities that can benefit a firm and threats to avoid. An aggressive or defensive intervention can be made with strategic management to take advantage of external opportunities and reduce the impact of potential threats on the company.

     During the analysis of the company environment, the first external analysis is made. The purpose of external analysis is to recognize the environment in which the business operates and the external conditions. While analyzing the external environment, opportunities and threats presented by environmental factors to the business are determined. External analysis; It occurs as a result of general environmental and sectoral environmental analysis. In general environmental analysis, political, legal, economic, sociocultural, demographic, technological and international factors are analyzed. In sectoral environmental analysis, information about the sector, competition analysis and main competitor analysis are investigated. In the second row, internal analysis is done. In internal analysis, the analysis of value chain, core competencies and functional factors are made. As a result of the analysis, swot analysis is concluded for the company.

OPPORTUNITIES(O)

    The possibilities are the first of the external factors. External factors can be where we live, our school, your company. It is possible to look at the possibilities as strengths, but attention should be paid to the difference between the two. Opportunities are situations that develop outside of us and can be temporary.

1.  In determining the opportunities;
2. What are the opportunities ahead?
3. What are the developments in the environment? such questions are answered.

 THREATS (T)

     Threats are situations that prevent your company from developing personally or by our environment. Recognizing threats and taking precautions will pave the way for the developments we want to achieve in the future. Answers to the following questions are sought in determining the threats;

1. What kind of obstacles do you face?
2. Do you keep track of what your competitors are doing?
3. Are the expected business, product or service standards changing?
4. Is changing technology threatening your position?
5. Do you have economic problems?

After identifying the threats that may arise with these questions, you will have evaluated both internal and external factors related to yourself or your business.