INTERNAL STRATEGIC MANAGEMENT AUDIT

 INTERNAL STRATEGIC MANAGEMENT

        Strengths of a firm that cannot be easily matched or imitated by competitors are called distinctive competencies. All firms should constantly strive to improve their weaknesses, turn them into strengths, and ultimately develop distinctive competencies that can give the firm a competitive advantage over rival firms. Internal analysis requires collecting and analyzing information about companies. These; management, marketing, finance, production operations, research and development and management information systems. Maintaining internal control is an important factor in improving the communication process in the organization. The purpose of internal analysis is to reveal the strengths and weaknesses of the business. In this way, the potentials of the business are determined. While the strengths of the business will lead to its future goals, its weaknesses will form the basis of the measures to be taken by the business.

STRENGTHS (S) 

      Evaluate your strengths from both the internal perspective and the perspective of your customers and market players. As you examine your strengths, associate them with your competitors. Your strengths are internal factors that set people or companies apart from others. In determining the strengths of the business;

1. What are the advantages of your business?
2.  What are the things that are done well in your business?
3.  What do your competitors see as your strengths? Answers to such questions are sought.

WEAKNESSES (W)

     Your weaknesses are the aspects you need to improve yourself or your company lacks. In this section, the more honest you are with yourself and your company, the better you will face the facts and improve. The following questions are answered in determining the weaknesses of the business.

1. What are you doing bad at your job?
2. What are the points that need improvement in your business?
3. Are there any issues where your competitors are better than you? If so what are these?
4. What are your weaknesses that show up in the eyes of your competitors?