HUMAN RESOURCES MANAGEMENT AND STARTEGIC MANAGEMENT IN THE COVID-19 PROCESS

HUMAN RESOURCES MANAGEMENT AND STARTEGIC MANAGEMENT IN THE COVID-19 PROCESS

            Human Resources; It is the management of the effects carried out to ensure the satisfaction, development, motivation and continuity of the high performance of the workforce within the organization. The overall goal is to ensure that the employees in the organization are successful and the organization is successful. Effects on human resources management; to increase productivity, to increase the legal compliance of business life, to provide competitive advantage, to guarantee labor flexibility.

             Human Resources Management; It is effective on many functions such as planning, job analysis, job design, personnel selection, personnel training, personnel recruitment and placement, personnel performance evaluation, discipline, career planning and development, compensation and rewarding.

              Human resource management and challenges in strategic management; Difficulties are encountered in many functions such as wage management, performance management, recruitment processes, working conditions, communication, technology, change management, compensation and benefits programs, succession planning and leadership development.

              In terms of the impact and difficulties on human resources management and strategic management and the measures taken in the Covid-19 process, a transition to a remote system was made for the first time according to future trends. In addition, they perform recruitment processes through online interviews during recruitment processes. They could not be prepared for remote working conditions, especially in terms of the digitalization of the Covid-19 crisis and human resources management. In addition, thanks to their forward-looking perspective, it is seen that they manage crises more successfully in their business. During the recruitment process, it was a very difficult management, especially for new graduates. During the pandemic, many businesses were unable to employ workers, and some even sent their employees on indefinite leave, causing a major business crisis. During the pandemic process, working from home has led people to digitize. It plays a critical role in the success of the corporate culture's remote working method and in achieving the goals of the organization. However, it is very important to bring new strategies and implement them with the right planning. The biggest role in telework falls to managers and leaders.

              New strategies are needed, especially in terms of team management and efficient work. Therefore, better planning and communication is needed for employees to see their place in the organization's strategy and goals and to understand the importance of business results. Among human resources strategies, disruption of work and private life balance caused by working remotely with Covid-19, personal problems arising from social distance, an efficient working environment and innovative management are among the measures that can be taken. Digitization made it easier to understand the customer experience online and generate narrative results. Intelligent automation, robotic processes and artificial intelligence combined with human abilities and technology. In addition, creativity, critical thinking, vision and human abilities develop in individuals. Digital platforms turn them into offices with their job sharing and competent capabilities. Especially during the pandemic period, communication is the pioneer of effective and efficient work among people. During this period, the importance of communication is an indispensable function for human resources management. It especially contributes to performance management. With these problems caused by the lack of communication, this problem can be overcome by online activities and incentive programs where staff will work remotely. Internal costs were reduced with these measures. Labor turnover increased. Absenteeism has decreased. Rewarding systems were applied to increase morale and motivation. Workplace satisfaction has increased. An increase in individual performance has been achieved. With technology, customer satisfaction has been increased and the functioning of the organization has been enriched.