SWOT ANALYSİS

 SWOT ANALYSİS

          Globalization, increasing the value of information in the world, and technological developments force businesses to be better and more efficient. Businesses with this obligation need strategic thinking and strategic decisions, that is, strategic management, in order to gain competitive advantage and survive. In line with this purpose, businesses set goals, targets, plans and policies. They analyze their assets and abilities and evaluate the situation. Every business or person; There are strengths and weaknesses, opportunities and threats that should come to the fore and when these are analyzed correctly; You can have a good personal career and success as a business. SWOT analysis briefly; It is a useful technique for you and your business that will help you understand your strengths and weaknesses, recognize opportunities and see threats you may encounter. SWOT analysis is used to identify the strengths and weaknesses of the business and to identify threats and opportunities arising from the external environment and to take action against them. Therefore, with the SWOT analysis, an organization's; Strengths, weaknesses, opportunities and threats are analyzed. SWOT analysis can be defined as an easy yet powerful study of strategic importance. The main purpose of SWOT analysis; It is to ensure that strengths or weaknesses, advantageous or disadvantageous points are considered as a whole in the decision-making process in any personal or operational issue. SWOT analysis helps to determine the best steps to take by evaluating our strengths and weaknesses, possible opportunities and threats. You can reveal your strengths and eliminate your weaknesses. At the same time, you can identify the opportunities and threats in the market and draw the path that will make it easier for you to rise. You can also examine your own business and your competitors within the framework of SWOT, and develop strategies that will differentiate your business from others. Or you can see the reasons why successful businesses are successful.

        SWOT analysis is a "current situation" analysis that reveals the strengths and weaknesses of the business and the opportunities and threats it faces. On the other hand, SWOT analysis is a "future state" analysis that allows to predict the future state of the business. For this reason, it is important for businesses to do this analysis periodically in the strategic management process. SWOT analysis is used as a serious strategy tool when starting or maintaining a business. It also gives you perspective and helps you understand your competitors and compete successfully.